Chiquita renews its presence at the Venice Film Festival

Chiquita renews its presence for the third consecutive year at the Venice International Film Festival, as sponsor of La Terrazza by Atlas Concorde and sponsor of the catering areas of Tino Eventi.

The global campaign

On the occasion of one of the world's most prestigious film events, taking place from 2 to 12 September 2026, the brand will bring all the energy and humour of the global campaign to the Lido Likely the Best Snack Ever, which celebrates the Chiquita banana as the ideal snack for every occasion.

Following the success of previous editions, the brand is renewing its presence with a programme of initiatives combining entertainment, taste and wellbeing, involving some of the Festival's most iconic locations. The Chiquita experience at the Lido will also be amplified by the talents Margherita Pontecorvo and Anna Folzi, brand ambassadors for the occasion, who will use their social media channels to accompany the most significant moments of the brand's presence at the Festival, reinterpreting its energy, lightness and unmistakable personality with their fresh, contemporary style.

The short film

Throughout the event, the short film of 30 seconds from the campaign, set in a cinema auditorium, will be shown on the red-carpet giant screen, accompanying the passage of actors, directors and international guests. Through a creative and original approach, the film presents the Chiquita banana as the perfect snack to enjoy during a screening: it is natural, makes no noise, produces no crumbs and allows you to enjoy the film without distractions.

The events

This year too, Chiquita will be a guest at La Terrazza by Atlas Concorde at the Hotel Excelsior, a privileged meeting point during the Festival, with tasting moments dedicated to guests of the Terrace. The experience will conclude at the Biennale Terrace, where Treviso chef Tino Vettorello will create an exclusive menu for the event, enhanced by a special dessert made with the iconic Chiquita Blue Sticker bananas.

The comment

"Returning to the Lido for the third consecutive year means that we have transformed our participation in the Venice International Film Festival into an unmissable event for Chiquita," says Mariaelena Paragone, Chiquita's head of global brand building strategy. "Cinema has the power to enter the collective imagination and generate authentic emotions: this is the space in which we want to continue telling the story of our brand, with the energy and humour that have always distinguished us. With Likely the Best Snack Ever, we celebrate the Chiquita banana for what it is: a naturally convenient and tasty snack, also perfect for accompanying the magic of a film."

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.