Cesar brings the magic of Harry Potter to Acqua & Sapone and La Saponeria shops at Christmas too

Cesar has announced a new collection inspired by Harry Potter, in collaboration with Warner Bros. Discovery Global Consumer Products (Wbdgcp), involving customers of participating Acqua & Sapone and La Saponeria shops.

The collaboration with Wbdgcp – launched in September with a back-to-school collection comprising thermal backpacks, pencil cases, water bottles and thermo mugs, designed to accompany the daily lives of students and families with a distinctive style rich in references to the magical world – aims to bring an experience to stores that combines emotion and collectability, through a unique line inspired by the world of Harry Potter and its iconic characters.

During the Christmas period, the collaboration is enhanced with a limited edition of collectible Christmas decorative baubles dedicated to the Harry Potter universe, housed in a special collector's box. Among the most eagerly awaited pieces is the bauble dedicated to the famous Golden Snitch, destined to become a collector's item for enthusiasts and fans of the saga.

The new offering represents much more than a simple commercial initiative: it is a project capable of speaking simultaneously to different audiences. On the one hand, adults who grew up with Harry Potter and retain a strong emotional connection with the brand; on the other, younger people who continue to discover and experience the magic of this universe through new forms of entertainment.

“The strength of Harry Potter lies in its ability to transcend time and generations. With this collaboration, we want to offer our customers an experience that combines value, emotion and collectability, creating opportunities for engagement for the whole family,” says Mirko Burgio, marketing manager at Cesar.

The collection will be supported by dedicated promotional activities, designed to make it even more accessible and reach an ever-wider audience of enthusiasts and fans.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.