Positive results from the collaboration between Melinda and Vip on mountain cherries

Positive results for the first season of the agreement between the Melinda Consortium and Vip Association of Fruit and Vegetable Cooperatives of Val Venosta for the industrial and commercial management of mountain produce.

Sharing volumes and processing and marketing activities, in particular, made it possible to optimise costs and present a more coordinated approach to the market, even during a period such as July, characterised by lower cherry availability. This picture emerged from the campaign review meeting held yesterday in Taio, attended by the supplying members of the Apot system and Vip's senior management.

Strength in unity

The experience gained will now provide fresh impetus to further develop the cherry supply chain, also by taking advantage of the opportunities offered by the call for applications dedicated to cherry supply chains, presented as part of the supply chain contracts managed by the Ministry of Agriculture, Food Sovereignty and Forestry, with the aim of consolidating the organisation and competitiveness of the sector. Indeed, at a time of strong competitive pressure, bringing together production and organisational capabilities is essential to sustaining the competitiveness and profitability of farmers. The market's positive response also provides an important signal regarding the opportunity to invest in new technologies to strengthen production.

Comments

"This first season of collaboration has concretely demonstrated the strength of cooperation," said Ernesto Seppi, president of Melinda and Apot. "Pooling production, facilities and expertise enabled us to increase efficiency and work to protect and increase our farmers' profitability".

"The agreement between Vip and Melinda highlighted the complementarity of our production and the ability of the cooperative system to develop joint responses to market needs," stressed Thomas Oberhofer, president of Vip. "The result achieved represents a solid foundation on which to continue and strengthen our journey".

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.