Cortilia expands its online offering by introducing the frozen foods and ice creams category

Cortilia has expanded its online offering by entering the frozen foods and ice creams category, introducing a new range of products that will be further expanded in the coming months.

Initially available in Lombardy, the new category represents a further step in the evolution of the platform's assortment, with the aim of expanding choice and creating new purchasing opportunities.

The new offering

The new offering includes various product categories: vegetables, pulses and herbs, seafood specialities, ready meals, pizzas and savoury pies, as well as ice creams and desserts—a selection that combines ingredients to use in cooking with ready-to-serve preparations and products designed for different consumption occasions.

The brands represented include Orogel, Callipo, Oggi Pesce, Cucina Sartor, Valsoia, Alpeker, Le Stagioni d'Italia and Il Viaggiator Goloso, together with other selected brands and producers. The assortment also includes products that stand out from the typical Gdo offering, such as the artisanal ice creams from Gelateria Artico and Gelateria Nonna Cornelia and the selection of Longino & Cardenal products, a long-standing supplier to the fine-dining sector. A unique offering that sets Cortilia apart in the Italian retail landscape.

The strategy

The introduction of the new category is part of Cortilia's development strategy and aims to consolidate its role as a point of reference for those looking for an even more complete grocery shop, combining quality, variety and discovery, while keeping careful product selection at its core.

The evolution of the assortment aims to address different needs, from the search for convenience when organising meals to the desire to discover less conventional products and specialities. This journey will continue with a further expansion of the seafood assortment and the introduction of more sought-after and niche products in various categories, including vegetables, ready meals, snacks, plant-based offerings and pizzas.

The comment

"The introduction of the frozen foods category represents an important evolution of Cortilia's offering and a further step in our growth journey. We want to respond to different purchasing needs, diversifying our customers' options with selected products to accompany them at different moments in their daily lives. Quality always remains a central criterion in our choices, and the selection of brands introduced enriches the offering with distinctive products that are consistent with our vision of grocery shopping. This journey will continue in the coming months, with the aim of making the online shopping experience ever more complete and closer to our customers' expectations," said Andrea Colombo, Managing Director of Cortilia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.