Consorzio Tutela Provolone Valpadana: new advertising campaign and new logo for the Dop
Consorzio Tutela Provolone Valpadana: new advertising campaign and new logo for the Dop
- Information
The Consorzio Tutela Provolone Valpadana is about to launch a new advertising campaign, running for three years across various media of the Mfe group, to promote the denomination.
The media plan
The media plan includes TV, radio and digital, with multi-subject commercials, editorial content, recipes and videos, aimed mainly at families and consumers between 25 and 55 years of age. Alongside more traditional communication, sport also has a place, with the partnership with Mg Sport to be present at the circuit’s races and half-marathons, supporting an active and conscious lifestyle.
The new logo
A new visual identity will also bring all these media together: the campaign will in fact be the first major showcase for the new logo of the designation that has updated the distinctive mark of Provolone Valpadana Dop. A fresher, more contemporary language, to make it immediately recognisable on shelves and in digital channels, while the elements that tell the story of the product remain in place: its historic shape, the Italian flag and the Dop acronym.
The same will happen on social media, in promotional materials and at events, where the brand will be adopted gradually. The messages, after all, remain the same: authenticity and certified origin, safety and traceability, taste and versatility, with a focus on combating imitations.
The comment
"Our work has a common thread: safeguarding what makes Provolone Valpadana unique, namely its connection with the territory, cheesemaking tradition and quality guaranteed by rigorous checks, and conveying this in language that is close to people," says Consortium President Giovanni Guarneri. "But also making its many uses known. The new campaign and the new logo have been created together precisely for this purpose: to make us more recognisable, while continuing to affirm our longstanding values. The data from the shelves tell us that consumers are already choosing it, and that encourages us to continue."
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
