Video: Voted Product of the Year prepares for the 2027 edition

Voted  Product  of the Year,  the  award  that  for  20 years  recognises  the  best  innovations  voted  directly  by  consumers,  is  preparing  to  bring  to  the  stage 2027, expanding  the number of shoppers involved in the market research conducted by Circana: in fact, 15.000 consumers  will be surveyed,  compared  with  12.000 those from  previous  editions,  while  the  number  of 40% subscribers  and  new  customers  rises,  attesting  to  the  value  that  the  award  has  now  achieved.   As  every  year,  we  interviewed    Simonetta  Flores,  founder  and  CEO  of  Voted  Product  of the Year,  who  reminded  us  through  our  microphones  of  the  value  of  the  award  and the logo,  which  continues  to  ensure  recognisability  and  innovation.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.