Video: MediaWorld celebrates 35 years of presence in Italy

Against the backdrop of the Milan celebrations marking 35 years of presence in Italy, MediaWorld sets a course towards 2030. Among the record milestones achieved in recent years and the new investments in the physical and digital network and growth areas, the ceo Emanuele Cosimelli outlines the strategy for consolidating the brand's omnichannel leadership. We discussed this precisely on the occasion of the anniversary, covering the results of a successful journey and the challenges of the future. From the iconic products of the past to today's omnichannel ecosystem. The marketing director Francesco Sodano tells us how MediaWorld is evolving retail media into a unique and relevant experience for customers. 

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.