Video: Ikea celebrates 30 years of the Frakta bag

Make room for what you love is the good intention with which Ikea inaugurates its new commercial year: it is a platform dedicated to the role of home organisation. The platform is launched by the “Beautiful and organised” photographic project, which celebrates 30 years of its Frakta bag, now used by Italians in a thousand different ways. We spoke about it with Edoardo Posani, country growth marketing manager at Ikea Italia, and with the country interior design manager, Lorenzo Meazza.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.