Video – Elected Product of the Year prepares for the 2026 edition

This year, Elected Product of the Year celebrated its 20 years of activity with the customary awards evening held at Alcatraz in Milan. Over the years, the accolade has been awarded to countless companies active in both the food and non-food sectors. Simonetta Flores, founder and CEO of Elected Product of the Year, told us about the award’s distinctive features and the essential requirements for taking part in the initiative, highlighting the central role of the consumer. Elected Product of the Year is now preparing for the 2026 edition, welcoming the products that will stand out for their innovative drive.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.