Christmas 2026, FILA brings a world to model with Didò and DAS to the shelf

For Christmas 2026 FILA is expanding its modelling range with new Didò products and the new DAS Mineral Black, designed for a broad audience.

In the run-up to Christmas 2026, the world of creative modelling is enriched with new offerings capable of appealing to different purchasing occasions and audiences, from gifts for girls and boys to solutions for hobby hobby & craft enthusiasts. In this context, F.I.L.A. Fabbrica Italiana Lapis ed Affini brings to the shelf an offering that ranges from the play experience of Didò, the Made in Italy modelling dough, to the versatility of DAS, the historic Italian modelling brand.

Didò: a world to model for Christmas

Among the main new products for Christmas 2026 are two machines dedicated to the world of Didò, designed to expand play opportunities and stimulate the imagination of girls and boys through hands-on activities.

It starts with Didò Ippo DOC, a creative and reassuring play experience that takes away the fear of the dentist. Thanks to a friendly hippopotamus with an opening mouth, plenty of colourful Didò dough and play accessories, children can have fun and transform themselves into budding dentists.

The world of the ice-cream parlour comes to life with Didò Gelatomania, the new cream-extruding machine that allows children to create wonderfully colourful soft-serve ice creams. With lots of Didò play-dough sausages in different colours, extrusion cards and numerous accessories such as wafers, spatulas, cones and cups, children can give free rein to their imagination.

And for “endless” fun comes Didò Express, a load of creativity comprising 22 sausages in different colours, including gold and silver. An offering that highlights the richness of colour and provides endless modelling possibilities, in line with the “More colour and more play” concept.

The Modella Gioca e Crea con Didò range, designed to accompany gifting moments throughout the year, is also expanding. Following DidòDIno, with a dinosaur theme, RollerRob for robot lovers, and Unicorn and Momo for those who want to travel through fantastic worlds, now comes Gli Animali del Disgelo. The new theme takes children into the fascinating setting of the Ice Age through a complete kit with play dough, dedicated moulds, an illustrated scene and accessories for creating mammoths, sloths and tigers. The packaging, enhanced with holographic prints, emphasises the ice effect and helps increase its impact on the shelf.

DAS Mineral Black: from modelling to hobby & craft

Alongside the Didò products, FILA is expanding its offering in the world of modelling with the new DAS Mineral Black, a water-based, air-hardening modelling dough with mineral components and plant-based binders, inspired by the natural brilliance of black minerals. Its intense black colour, enriched with sparkling silver mineral glitter, gives creations an original and contemporary effect.

Available in formats of 400 g and 800 g, DAS Mineral Black is easy to work with, offers a high level of plasticity and is suitable for all modelling techniques. Once dried, the creations are durable and can be coloured, painted and varnished. Extremely versatile, it is ideal for design projects, interior design, furniture decoration, dioramas, game sets and numerous other creative applications. Compliant with European toy safety regulations and certified with the ACMI AP Seal, it is made in Italy.

The offering is completed by DAS Vernidas Aqua, a solution dedicated to protecting and finishing creations, further expanding the range’s possible uses.

With these new products, FILA is creating a Christmas offering that brings play, modelling and creative hobbies together, responding to different needs and helping to make the category more diverse and appealing, including at the point of sale.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.