Marca China gets underway 2026 with an Italian group of 10 food and non-food companies

On 8 and 9 September 2026 will be held in Guangzhou, China, at the Poly World Trade Expo Centre, the fifth edition of Marca China Private Label Fair.

Organised by BolognaFiere China in collaboration with Guangdong Chain Operation Association, the event is consolidating its presence in the economic heart of southern China as a strategic meeting point for the development of private label (MDD) among manufacturers and retailers from across Asia.

What's new

The [number] edition of the fair, the direct offshoot of the Bologna event 2026 directly derived from the Bologna event Marca by BolognaFiere & MDD, presents an overall enhancement of the format, including an expansion of theexhibition offering across 10.000 sq m and new programme content: a series of forums, themed areas and activities bringing supply and demand together will animate the event, attracting professional buyers and international experts for opportunities to exchange views and cooperate.

The showcase for Made in Italy private label products

Italy's manufacturing excellence will have a prominent presence at the fair thanks to the official collective stand, organised with the support of ITA Italian Trade Agency. The exhibition space will be entirely dedicated to Made in Italy products, with 10 companies active in the food and non-food sectors (Compagnia Alimentare Italiana - CAI, La Gioia Bella, Raff, Mediterranea Foods, Roncadin, Coind, Truffleat, Cerreto, La Reinese, Chemical Flacer).

Professionals from the Asian distribution sector will thus be able to experience first-hand Italian quality, specialisation and expertise through flagship products such as olive oils, dairy products, organic products, coffee, pizza and frozen foods, fresh products, dressings and solutions for everyday home care.

First-hand experience and training

To facilitate an in-depth understanding of the commercial dynamics of the Chinese market and promote integration with local distribution models, a Store Visitwill be organised during the event. This will be a guided tour reserved for Italian exhibitors, who will be able to take a close look at the Metro Guangzhou Tianhe Store to gain a better understanding of how private label products are managed, displayed and promoted, with a focus on Italian products.

From food to non-food, the breadth of sectors covered by the event reflects the variety of distribution needs in the Asian market, confirming Marca China as a point of reference for those seeking reliable partners in both areas.

In a scenario in which Chinese private label is undergoing a consolidation phase, with an estimated value share of MDD estimated at 5% approximately, Marca China represents a high-potential strategic platform for the internationalisation and enhancement of Made in Italy products.

The event forms part of the international programme of the Marca platform and precedes the Bologna edition scheduled for 13 [number] 14 January 2027.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.