In’s Mercato expands its range with the Quovis Sun sun-care collection

Quovis Sun is the new range dedicated to the sun protection of In’s Mercato, with dermatologically tested formulas, moisturising ingredients and textures suitable for everyday use.

Following “Beauty is for everyone”, the positioning concept that has accompanied the evolution of In’s in everyday wellbeing in recent years, the retailer is launching a sun-care line designed for those who want to care for their skin while in the sun, combining protection, hydration and selected ingredients.

For all ages

Quovis Sun includes: SPF 50+ sun cream, SPF 50+ face cream, SPF 30 sun spray, SPF 30 sun cream, SPF 6 tanning oil, tanning sun water, SPF 50+ Kids sun cream, SPF 50+ Kids sun spray, shower shampoo/after-sun wash and after-sun gel.

All products are dermatologically tested by the University of Ferrara and enriched with ingredients such as hyaluronic acid, aloe vera, mallow and vitamin E, designed to provide hydration and comfort during sun exposure and afterwards. The sun creams and sprays combine protection from Uva/Uvbb rays with a cosmetic action: lightweight formulas enriched with moisturising actives, designed to protect even the most sensitive skin.

Alongside the creams, the line offers a tanning sun water, ideal for enhancing the tan as well as a low-protection tanning oil that combines rice oil, almond oil, beta-carotene and vitamin E in a nourishing texture that enhances the tan, leaving the skin radiant and silky.

The range is completed by the shower shampoo, available in two variants: with carrot, papaya and aloe vera, or with walnut hull, coconut extract and aloe vera. Both formulas help the tan last longer after sun exposure and are enriched with vitamin E.

To complete the summer skincare ritual, In’s finally offers the moisturising after-sun gel with hyaluronic acid, aloe vera and bisabolol: a soothing and refreshing treatment designed to provide relief, comfort and hydration to the skin after sun exposure.

“Quovis Sun combines efficacy, safety and sensory appeal in a range of accessible products designed for the whole family,” says Francesca Anna Salmaso, marketing and communications director – “expanding In’s offering dedicated to personal care and reaching a rapidly evolving beauty segment, in which sun-care products are taking on an increasingly central role and, in terms of formulas and ingredients, are drawing closer to the world of skincare.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.