Piero Lovisolo is the new general manager of the Melinda Consortium and the La Trentina cooperative

Piero Lovisolo has been appointed the new general manager of the Melinda Consortium and the La Trentina cooperative, a decision shared by the Boards of Directors of the two organisations that opens the formalisation phase of the appointment, with the manager’s arrival at the company scheduled for October, coinciding with the launch of the new commercial campaign.

Born in Alessandria in 1963, Piero Lovisolo has more than 40 years of management experience in the food and fast-moving consumer goods sector, with expertise gained in business management, internationalisation and marketing. His professional career includes some of the best-known companies on the Italian and international scene: Ferrero, Galbani, San Carlo-Unichips, Palmera, Kimbo, Toschi Vignola and De Fonseca.

International experience

The international profile he has built across Italy, Belgium, the Netherlands, Austria and Luxembourg is also significant. At Ferrero, he held roles in European market management and marketing. At Galbani, he was international marketing director, then general manager of Galbani International and finally general manager of Galbani. A career combining industrial experience, international markets and direct responsibility for leading companies.

Lovisolo will work closely with the operations director of the Melinda Consortium and La Trentina, Massimiliano Gremes, who previously coordinated the system, ensuring continuity in management and making the professional experience he has gained over these years available to the system.

The comment

“I am taking on this new role at Melinda and La Trentina with great enthusiasm and a desire to make the expertise I have gained over many years of experience in the food sector, in Italy and especially abroad, available to the system. I strongly believe in the strength of the brands, the positioning of the product and the ability to further enhance its identity and recognisability. This is where I would like to start, working together to further strengthen the value of the system,” said Piero Lovisolo on the sidelines of the joint Board meetings of Melinda and La Trentina.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.