Tuttigiorni grows in Sardinia and opens a new store in Sassari, the 14th in the country

Tuttigiorni continues to grow in Sardinia with the opening of a new store in Sassari, in Largo Cavallotti, an even more compact, urban format that is closer to the needs of those who live, work and spend time in the city centre.

The store

With 249 sq m of sales area, the shop – the 14th nationwide – represents something new for the chain: it is in fact the first Tuttigiorni store under 250 sq m, entirely self-service and without staffed counters, bringing the Tuttigiorni philosophy to smaller spaces too: low prices on every product, always, a carefully selected range and useful services for everyday life.

The opening of the new store has brought new professional opportunities to the area: the shop team consists of 9 employees, including 7 new recruits, who are joining the Tuttigiorni family.

The range

On the shelves, plenty of space is given to [[ARTW_HTMLOPEN_AAAM]Sorry, typo? (Mdd), together with a wide selection of excellence and local products. For those short on time, the take-away area offers ready-made dishes, sandwiches and snacks to enjoy in the shop or take away, while the Angolo Verde area offers salads and fresh fruit cut every day. And for an energy boost, freshly squeezed orange juice and cold drinks for everyone. The Enoteca is also available, with a selection of wines and sparkling wines for every occasion.

The services

Open 7 days out of 7, from 08:00 to 22:00, Tuttigiorni offers a range of services designed to simplify everyday life; the self-checkouts make shopping quick and queue-free, while through the chain's website it is possible to order groceries online and have them conveniently delivered to your home, including via Glovo and Deliveroo. Customers can also use the photocopying service to print and make copies directly in the shop, as well as a dedicated nutritionist for personalised advice.

The shop accepts meal vouchers usable up to 100%, on the entire shop, thus offering an additional benefit to those who use them. The main payment methods and cash are also accepted.

Hospitality and safety are an integral part of the project: the shop is heart-safe and pet-friendly, offering a practical, safe and welcoming environment, including for those who enter with their pet.

Loyalty

And for a special welcome, Tuttigiorni will give away a reusable shopping bag with a minimum spend of 5 euros, to start changing the way we shop together. By bringing it along on subsequent visits, customers will receive 5 cents in cashback. It will also be possible to activate the Tuttigiorni Card online, with exclusive benefits and opportunities, and take advantage of the opening promotion, which includes 20 euros in shopping vouchers.

Comments

“Sassari continues to show its trust in us, and for this reason we first of all want to thank the community and everyone who chooses Tuttigiorni every day. This new opening represents an important step in the evolution of the format for us: for the first time, we are bringing our fair-shopping model to a more compact and urban setting, while preserving its core principles – value for money, quality of the offering and services – and adapting it to the rhythms and needs of those who live in the city centre. We want to be ever closer to people, not only geographically, but also in the way we respond to their everyday needs,” says Giangiacomo Ibba, president of Fratelli Ibba.

“Tuttigiorni’s strength lies in the clarity of its offering: low, consistent prices every day, a carefully selected range and the chain’s own brand becoming increasingly central. It is a model whose value customers recognise and which is proving capable of responding to different shopping needs, as confirmed by the growth journey that has brought us to 14 stores in different regions of Italy today. We will continue working on this format to make it increasingly aligned with consumers’ habits,” says Antonella D’Andrea, Tuttigiorni’s design director.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.