Primark opens on 9 September its new store at the Parma Promenade shopping resort

Primark is preparing to open its new store at the Parma Promenade in Parma Tuesday 9 September, its second store in the Emilia-Romagna region and its 24th in Italy.

The offering

Opening in the middle of the back-to-school, Primark Parma Promenade will offer local customers a wide and exceptional selection of women’s, men’s and children’s clothing, beauty products, homeware and lifestyle items. As part of Primark’s new Iconic Value era, customers will also benefit from lower prices on hundreds of everyday must-have items, making it even easier to buy quality products at great prices. Customers will also be able to discover the latest trends and most sought-after collections, including collaborations with Paula Echeverria and the premium Edit.

The customer experience

With a retail space of 3.480 sq m, the new store will offer a lively and engaging shopping experience, perfectly aligned with Primark’s identity, further enriching the retail offering at Parma Promenade, Emilia-Romagna’s first open-air shopping resort. The store has 19 fitting rooms, including a family fitting room and an accessible fitting area, as well as 11 self-service tills and 7 traditional tills.

An inclusive environment

With 120 new jobs created locally, the store will make a significant contribution to the area’s economic growth, bringing the total number of Primark employees in Italy to more than 5.000 colleagues.

Primark has always been committed to creating a positive and inclusive working environment, with a strong focus on professional development, internal progression and supporting people at every stage of their careers. Many employees have built long-term career paths within the company through programmes such as “Grow with Us”, which continues to develop talent from entry-level positions through to management roles in stores and the regional office. At the same time, Primark works with specialist partners including Adecco Foundation, UNHCR, Seconda Chance and Special Olympics to break down barriers and create pathways into the retail sector for people who may face difficulties entering the workforce.

The comment

Luca Ciuffreda, Director of Primark Italy, says: “Parma has been on our radar for some time, and we are truly delighted to finally be able to call this beautiful city home to our second store in Emilia-Romagna. It is particularly exciting to open our doors just as Parma Promenade unveils its completely renovated centre: together, we are offering shoppers a new and revitalised destination to discover. This new store will create 120 new jobs in the area, bringing exciting career opportunities to the region. I would like to thank the outstanding teams who have worked hard to create a fantastic in-store experience and prepare for opening day. We cannot wait to welcome Parma’s customers to our new store, offering them high-quality products, the latest trends and exceptional value.”

The opening of Primark in Parma is part of a broader investment plan that will bring the retailer to a total of 28 stores in the coming years.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.