Pam Panorama opens the new Pam Superstore in Moncalieri (Turin) in the redeveloped former Dea area

The new Pam Superstore in Moncalieri (Turin) has opened, extending over a sales area of 2.500 sq m and forming part of the redevelopment of the former Dea area, which had remained unused for years.

The project, carried out by Pam Panorama in collaboration with the Municipality of Moncalieri, involved a total investment of over 25 million euros to recover the area and transform it into a commercial and services hub.

The redevelopment project

The project includes public-interest works, including measures for mitigating hydraulic risk and improvements to the road network in front of the complex. The new roundabout improves accessibility and traffic safety, while the planting and landscaping contribute to the redevelopment of the outdoor spaces.

The store

The new superstore employs 74 people. The layout and organisation of the departments are designed to make shopping simple and convenient, with an offering that meets both everyday needs and the requirements of the weekly shop.

The customer offering comprises over 46.000 product lines, with particular attention to value for money and [[ARTW_HTMLOPEN_AAAS] own-brand lines, designed to meet different shopping needs. In the fruit and vegetable department, alongside the range of fresh fruit and vegetables, a selection of products at 0,99 euros makes the value for money immediately recognisable. The delicatessen offers cheeses, cured meats and specialities ready to serve, while the service bakery offers bread, pizzas and focaccias. The offering is completed by the staffed fish counter, the butcher's and the pastry shop.

The services

To make the shopping experience faster and more convenient, the new superstore has self-checkout tills and the Spesa Self service, available via the app. Customers can also join the loyalty programme through the Per Te Plus app, accessing the digital card and exclusive benefits, such as the many dedicated offers.

The complex housing the superstore has a total of 420 parking spaces, of which 310 are outdoors, immediately accessible and located in front of the building, with the remainder on the underground level. In terms of energy, a 130 kW photovoltaic system has been installed. Eight parking spaces are also prepared for the future installation of electric vehicle charging points.

The comment

“The opening in Moncalieri is part of Pam Panorama’s development plan in the North-West and confirms our commitment to combining the growth of our network with the recovery of unused areas,” says Andrea Zoratti, General Manager of Pam Panorama. “With this investment and the Municipality’s collaboration, we are returning a redeveloped complex to the city, with new infrastructure and services. The superstore strengthens our presence in the area and offers families a go-to destination for their shopping, combining everyday value for money with a comprehensive range and the quality of fresh products, thanks to the commitment of the 74 members of our team.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.