Lidl Italia opens its first supermarket in the Cellatica area (Bs)

Lidl Italia has opened the first supermarket in the municipality of Cellatica (Bs) , bringing the number of stores between the city of Brescia and the province to 27.

, generating a direct employment impact with , who join the national team, which currently numbers 24.000 people.

A sustainable store

The new supermarket, with a sales area of approximately 1.500 sq m, stands on the site originally occupied by the historic Cooperativa Vitivinicola on Via Caporalino. The building, constructed to replace the previous structure, has an A3 energy rating, is equipped with a photovoltaic system of 116 kWp and uses exclusively electricity covered by Guarantees of Origin, certifying its renewable origin. The LED systems installed in the new store reduce electricity consumption for lighting by 50% compared with previous technologies, while outside there is a car park with 120 parking spaces and charging stations for electric vehicles.

The range

Inside the new store, which has seen the hiring of 17 new colleagues and offers a fruit and vegetable section with many fresh products sourced from Italian supply chains and replenished daily. This is followed by the bakery section with sweet and savoury baked specialities. Among the retailer's most representative brands are Deluxe, a premium brand dedicated to culinary excellence, and Italiamo, the range that celebrates the gastronomic tradition of our country.

Private labels

The offering also includes a selection of V-Label-certified vegetarian and vegan products under the Vemondo brand, updated weekly with new products in&out. Alongside food products, there is also a range of non-food brands, including Parkside, dedicated to DIY and gardening, Crivit, a range of sportswear and sports equipment, and Silvercrest, the brand of tools and household and kitchen appliances. The shopping experience is complemented by the Lidl Plus loyalty app, which offers personalised coupons, the Lidl Points loyalty programme and the digital leaflet directly on smartphones.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.