Cesar strengthens its presence across the country with three new Acqua & Sapone stores in the north and south

Cesar continues to strengthen its presence across the country by announcing the opening, all in a single day, of three new Acqua & Sapone stores in Sanremo (Im), Valenza (Al) and Taurianova (Rc).

An increasingly widespread network

The new openings—which bring the company closer to its target of 900 stores across Italy and Spain under the Acqua & Sapone and La Saponeria banners—involve three very different geographical areas, from the main commercial routes in the north to Calabria, helping to consolidate an increasingly widespread network.

First store in the City of Flowers

In Sanremo, the new store is opening approximately 600 m from the Ariston Theatre and the famous Via Matteotti, in one of the busiest areas of the city. The store is located in a densely populated neighbourhood characterised by heavy pedestrian and vehicular traffic, bringing the Liguria to 15 Acqua & Sapone stores. This is the first presence of the banner in the City of Flowers.

A relocation project in Piedmont

In Valenza, an internationally renowned centre for goldsmithing and its traditions, Cesar is opening a new store that replaces the city’s previous outlet as part of a relocation project. The store is in an easily reachable and accessible location, strengthening the banner’s presence in Piedmont, which now has 51 stores.

Growing presence in Calabria

In Taurianova, within the La Cometa Shopping Park, the city’s first Acqua & Sapone store is opening. Located in one of the area’s main shopping hubs and offering extensive parking, it represents an important development opportunity for the banner’s presence in Calabria, where the network now has 15 stores.

The expansion strategy

The three openings are part of Cesar’s expansion strategy, which continues to invest in the development of its retail network and in the evolution of the Acqua & Sapone format. This model focuses on product range, accessibility and an increasingly complete offering for personal and home care. The three new openings involve a total of 19 employees, all from the areas concerned or nearby regions.

The growth of the network is also accompanied by the success of the Acqua Club Card & Sapone, which has exceeded 3 million members, confirming its status as one of the tools most appreciated by customers thanks to exclusive benefits, dedicated initiatives and collections designed to accompany everyday purchases.

The openings in Sanremo, Valenza and Taurianova represent a further step in Cesar’s development journey, as it continues to grow steadily by expanding its presence throughout the country.

This content was translated with the assistance of artificial intelligence.