Action opens two new stores in Trivolzio and Reggio Emilia: the network reaches 249 stores in Italy

Action is ready to open two new stores: one in Trivolzio, in the province of Pavia, and one in Reggio Emilia, bringing the total number of stores in Italy to 249.

The Action formula

From Saturday 8 August, residents of Trivolzio, Reggio Emilia and the surrounding areas will be able to enjoy the Action formula: a selection of 6.000 products of good quality and increasingly sustainable across 14 different product categories (from toys to crafts, household products to gardening, DIY to food) at the lowest possible price. Every week, Action introduces 150 new products, ensuring a relevant range that meets different needs and preferences. More than two-thirds of all products cost less than 2 euros.

“We are very pleased to be opening these two new stores in Trivolzio and Reggio Emilia almost five years after inaugurating our first store in Italy. The enthusiasm with which customers welcome us encourages us to bring the Action formula ever closer to them. Our success is based on a solid concept and the commitment of our teams, of whom we are very proud,” says Maurizio Oprandi, general manager of Action in Italy.

Quality and sustainability

Action constantly invests in the quality of its products and in sustainability, actively reducing greenhouse gas emissions from its operations. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all stores. In addition, clear standards are adopted for supply and procurement.

Products are optimised by reducing theircarbon footprint and improving their circularity. Examples include all Action-branded and unbranded cotton products, sourced from sustainable sources: 99% within the Better Cotton programme and the remaining 1% as organic cotton. The 100% of the wood used in Action products comes from sustainably managed forests certified by FSC or PEFC, while all the cocoa used is certified Fairtrade by 2022.

The two new stores

The store in Trivolzio, the eighth in the province of Pavia and the 71th 902 sq m and required the recruitment of a team of 18 new employees. It is located at Via delle Querce, 19. The store will be open every day, from 08:45 to 20:30 from Monday to Saturday, and from 09:00 to 20:00 on Sundays.

The store in Reggio Emilia, the second in the province and the fourteenth in the Emilia-Romagna region, measures 852 sq m and required the recruitment of a team of 15 new employees. It is located at Via Fratelli Cervi, 72. Opening hours will be: from 08:45 to 20:30 from Monday to Saturday, and from 09:00 to 20:00 on Sundays.

This content was translated with the assistance of artificial intelligence.