Zymil presents “Buongiorno Benessere”, the new campaign by Dentsu Creative

Zymil has launched "Buongiorno Benessere", the new campaign by Dentsu Creative, aimed at strengthening its role as an ally of everyday wellbeing, starting from the moment of waking up.

The hero film, produced by TapelessFilm and directed by Bellone e Consonni opens on an everyday and universal scene: a dog waits impatiently for the ball to be thrown, while its human companion, just awake and still weighed down, struggles to find the energy to play with him. Then something changes. With Zymil, the good, lactose-free milk, good humour and the pleasure of the little things return: a moment of play and a day that begins in the right way.

Not just on TV

"Buongiorno Benessere" does not stop at TV screens: the platform extends to digital, OLV, display and social, and then reaches people live, on the ground. Following the Milan stop in 14 September, the activation continued in Naples on 17 September with the Zymil Milk Truck, the Zymil-branded milk van that distributes the product in the busiest locations. The objective? To bring a moment of positivity and good humour as people return from their holidays.

The events were hosted by two exceptional ambassadors, among the most appreciated faces of the digital scene: comedian and actor Andrea Pisani and street artist Greg Goya, who were able to establish an authentic dialogue with the public.

The comments

“With ‘Buongiorno Benessere’, Zymil conveys a message that is close to people: when the day starts well, everything takes a different turn,” says Giulia Moia, senior brand manager at Zymil. “We wanted to portray an everyday wellbeing made up of small gestures, part of Zymil’s identity, which today finds a new expression in people’s lives.”

“With ‘Buongiorno Benessere’, we chose to portray an authentic awakening, made up of simple gestures that speak to people. The creativity stems from observing real life and transforms into an empathetic and memorable brand experience. Zymil has always been close to the everyday moments of Italian families: this campaign renews its value with a contemporary and human language,” adds Cinzia Caccia, executive creative director at Dentsu Creative Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.