The collaboration between Arte Bianca’s PanPiuma and Mirabilandia continues, combining taste and fun

Arte Bianca announces the confirmation, for the second consecutive year, of the collaboration between its brands PanPiuma and PanPiumino and the amusement park Mirabilandia.

20 days of taste and fun

To highlight the success of this partnership, throughout July the PanPiuma logo will tower over the famous and highly visible Ferris wheel at Mirabilandia, making the link between taste and fun that unites the two brands clear to visitors.

The initiative with Mirabilandia, now in its second edition, confirms PanPiuma’s commitment to promoting the value of its bread, with the new and delicious recipe based on extra virgin olive oil, introduced across the entire range, in the name of fun and joy.

The project involves organising 20 days of entertainment at Mirabilandia, spread over July and August: from 10 to 19 July and from 30 July to 9 August.

Lots of activities and plenty of giveaways

Inside the park, visitors will find the famous inflatable gazebo, unique of its kind and as soft as crustless bread, made in the shape of the PanPiuma pack, with its unmistakable red tuft forming the roof.

Adults and children can have fun taking part in the activities with the dedicated staff and the wheel of fortune, which guarantees every child a giveaway, including clips for sealing PanPiuma packs, available in three varieties: Soft Wheat, Durum Wheat and Wholemeal, or PanPiumino. An ambitious initiative that engages consumers locally and creates an authentic and playful interaction both with those who already know the product and with those who have not yet had the opportunity to try it.

New recipe

The unmistakable PanPiuma and PanPiumino, the latter designed especially for children, with colourful, illustrated packaging and reduced levels of salt and yeast, and always free from sugar, colourings, preservatives, additives and lactose, are now being renewed thanks to a new recipe. Theextra virgin olive oil offers an even richer and more enveloping taste experience, ensuring greater softness and superior quality.

This content was translated with the assistance of artificial intelligence.