Rizzoli Emanuelli celebrates its anniversary with "You too can win 120 years with Quel Riz In Più"

Rizzoli Emanuelli celebrates the milestone of 120 years of history with "You too can win 120 years with Quel Riz In Più", the brand's first national consumer competition.

An important milestone that becomes much more than a celebration: it is an opportunity to turn a [[ARTW_HTMLOPEN_AAAB]​​unique family history, built generation after generation, into an engaging strategic project.

The objectives

The initiative has two objectives: rewarding consumers who have been choosing Rizzoli Emanuelli products for some time and, at the same time, reaching new audiences, who are more receptive to promotional initiatives. A way to share the celebration of the 120th anniversary with the brand's entire community.

Until 30 November, all consumers who purchase at least two Rizzoli Emanuelli products of their choice from tuna and anchovies, including at least one jar of anchovies, will be able to enter the competition by registering their proof of purchase in accordance with the procedures established for the initiative.

The prizes

By entering, participants will immediately find out whether they are among the lucky winners of one of the 120 commemorative tins in a limited edition, specially made for Rizzoli Emanuelli's 120th anniversary. A truly iconic object containing 9 Rizzoli products: a taste of the history and quality that distinguish the brand.

The chances to win do not end there: all participants will also be able to enter the final draw, offering a special experience: an exclusive dinner for six prepared directly in the winners' homes by chef Francesco Aquila – Rizzoli Emanuelli brand ambassador – and a 4 Kenwood CookEasy.

The promotional campaign

To support this, a campaign at 360° will be rolled out to strengthen visibility on the shelf and drive volumes through total synergy between physical retail, e-commerce and media channels. The promotional strategy aims to cover every trade touchpoint, offering GDO partners a high-impact visibility plan. The competition will also take centre stage in shops, where promotional boxes and islands dedicated to the initiative will be present. The communication will appear in the main large-scale retail chains, including Esselunga, Coop, Carrefour, Il Gigante, Conad and Iper La grande i, through retailers' promotional leaflets, retail media and online shops.

To support trade, the initiative is amplified by a communication strategy that combines the company's official social channels (Facebook, Instagram and LinkedIn) with a web platform created specifically to manage the competition.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.