Oro Ciok launches a partnership with Skifidol Italian Brainrot packed with initiatives

Oro Ciok, a brand of the Mondelēz International Group, has launched a collaboration with Skifidol Italian Brainrot, the renowned collectible card game created by Officina Comunicazione.

The partnership

The heart of the project is the creation of a limited edition of 4 exclusive cards “Oro Ciok x Skifidol Italian Brainrot”, born from the combination of the irreverence of the Skifidol characters and the iconic biscuit with a chocolate bar: Oro Ciok. The partnership comes to life through an activation at 360° aimed at engaging consumers across multiple physical and digital touchpoints:

• Instant-win competition: active until 31 December 2026. Every day, the competition offers 35 complete sets of the 4 exclusive cards as prizes. To try to win, simply purchase at least one of the Oro Ciok range products dedicated to the initiative and enter the code shown on the packaging on the official website.
• Presence in points of sale: from the beginning of September to the end of October, more than 700 points of sale throughout Italy will host dedicated promotional materials. On selected days, hostesses will be present, allowing shoppers to receive 3 cards from the collection immediately as a free gift when purchasing two Oro Ciok range products included in the initiative.
• Online gaming: Oro Ciok has officially entered Skifidol’s virtual world within the hugely popular video game "Find the Skifidol Brainrot Card". Gamers will be able to interact with the characters and Oro Ciok-branded cards directly in-game.
• Special event at Mirabilandia: over the weekend of 17 and 18 October 2026, Italy’s largest amusement park will host a special event created by Oro Ciok and Skifidol. The public will be able to take part in live engagement activities for the chance to win the 4 exclusive cards.

The communications plan

To support the operation, an integrated communications plan has been put in place. The Oro Ciok campaign will be on air on TV with a dedicated tailpiece for the partnership activation for a total of four weeks (from 20 September to 3 October and from 11 to 24 October), alongside a presence on Disney+ during the same weeks. The plan is rounded off by a major TikTok campaign, with native content and interesting collaborations planned.

The campaign was created by Leo for the TV creative, Mambo, Tngp’s content lab, for the social creative, and Starcom for media planning.

The comments

“Oro Ciok has always been the ideal snack-time companion for boys and girls, but today, to win them over, it is necessary to go beyond the product and create genuine experiences that also live beyond the shelf,” said Francesco Uguccioni, marketing manager for Oro Saiwa, part of the Mondelēz International Group in Italy. “The partnership with Skifidol Italian Brainrot perfectly taps into current trends and language. From limited-edition physical cards to online gaming, we offer a complete brand experience.”

“This collaboration confirms the path we are building around Skifidol Italian Brainrot: starting from the world of collectible cards to create a universe capable of meeting young people in the physical and digital places where their passions come to life,” commented Andrea Marchesi, managing director and creative director of Officina Comunicazione. “Meeting an iconic brand such as Oro Ciok allows us to take a further step in this direction, creating a project that combines collecting, gaming and entertainment and, above all, offers our community new opportunities to interact with the characters they love.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.