Amadori unveils the new B-shaped look of “Le Birbe” breaded chicken bites

Amadori unveils the new look of the breaded chicken bites “Le Birbe” which leave their classic shape to become “Original”, taking the initial of their own name: the letter “B”.

An evolution that reaches the market with the greatest possible recognisability for one of Amadori’s most distinctive products, with the aim of strengthening its presence in the breaded chicken snack segment.

The other new products

“Le Birbe Original” are not the only new addition to a range that has made Amadori’s history and has grown in recent years with new products and recipes: “Le Birbe Rings”, the chicken rings with a cornflake coating, are also being renewed and are coming to market with a new cheese-flavoured recipe. The shape remains the same, while the flavour becomes even more tempting.

From October, moreover, “Le Birbe Spicy”, launched in recent months as a limited edition in a heart shape, will become part of the permanent range in the new B shape. With their mildly spicy flavour, approved by consumers, “Le Birbe Spicy” appeal to new generations of teenagers, great lovers of spicy flavours, and their families.

New packaging too

The restyling of the “Le Birbe” range also involves the packaging for all the products: from September, the fun “Le Birbe” characters will also appear on the packs. Until now, they had only been used in digital and social media communication campaigns as “teasers” for the debut of the “Original” products.

The communication campaign

The new communication campaign “Gente che Ama”, on air from the end of August, is also supporting this new chapter for “Le Birbe”. The new “B” shape of the “Original” Birbe products features among the stars of the TV advert, set to the unmistakable notes of “Sarà perché ti Ama”, as well as in a dedicated social activation plan.

Until 30 November, Le Birbe Collection, a national Amadori prize promotion featuring a special collection of dedicated merchandise, will also be running. Consumers will receive one point for each pack purchased and, once they have collected three points, will receive a plush backpack charm; with four points, a silicone pencil case; and with five, a Bluetooth speaker: original prizes, all featuring the unmistakable shapes and style of “Le Birbe”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.