3B Latte returns to the spotlight with a new multichannel video campaign

3B Latte returns to the spotlight with a new video campaign featuring two new characters that tell the story of the brand’s ironic and irreverent personality and the “senselessly” delicious nature of its products.

The concept

The original and unconventional world of 3B Latte comes to life in this new campaign through a concept developed around two characters: one dedicated to Goat Camembert and the other to Buffalo Camembert. It all begins in a supermarket, where, the moment each of the two protagonists sees 3B Latte Camembert, they find themselves catapulted into an imaginary world: a journey into an enchanted reality, which for the Goat Camembert is the bucolic atmosphere of Lido Camembert, and for the Buffalo Camembert is that of a lunar landscape as white as milk. The supermarket assistant interrupts the journey: a return to reality that, fortunately, tastes of 3B Latte Camembert.

Senselessly delicious

A new take on “Senselessly delicious”, conceived by the Rude agency, with which 3B Latte made its advertising debut in November 2025. “Senselessly delicious” was created to express the authentic soul of 3B Latte: a company rooted in tradition but capable of innovating and reinterpreting the rules of taste, creating surprising combinations just like the two Camemberts starring in the campaign.

The new commercial is on air in a video format of 15'', with a multichannel campaign involving a presence on some of the leading streaming platforms, as well as on-demand broadcasters, in addition to YouTube. To complete the media plan, advertising is also planned in Corriere della Sera, both in the print edition and on the website.

The comment

“With this new flight, we want to continue investing in communication that surprises and stimulates the audience’s curiosity, with an ironic, bold and irreverent approach that reflects the visionary and innovative spirit that has always distinguished 3B Latte. Communication that maintains the quality of our products and the brand’s distinctive positioning as its common thread,” explains Alberto Auricchio, managing director of the Auricchio Group.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.