Nestlé Professional brings the coffee break to Italian convenience stores

Nestlé Professional brings Nescafé Coffee Corner, a premium, modular and completely self-service solution to Italian convenience stores, designed to offer a professional-quality coffee experience without the need for dedicated staff.

A plug & play solution, simple to implement and adaptable to the needs of the outlet, combining freshly ground coffee beans with a complete menu of hot drinks alongside the classic espresso, to cater to different consumption occasions and preferences. All with the premium, recognisable image of Nescafé.

How it works

The process is simple: the consumer purchases the cup at the store checkout, goes to the Coffee Corner, selects the drink and dispenses it independently. An experience designed for on-the-go consumption, quick and accessible, going beyond the traditional espresso break.

Nestlé Professional also supports the retailer in building the offering, providing menus and consumables – from paper cups to sachets of sugar – to integrate the Coffee Corner into the overall experience of the outlet.

The project focuses on the transformation of convenience stores and new consumption occasions throughout the day. In this scenario, coffee can help enrich the offering, accompany food-to-go and expand consumption occasions, from breakfast to mid-morning and afternoon breaks.

The first Italian experiences

To.Market, CraiGo! and Erbert are among the businesses that have already chosen to integrate Nescafé Coffee Corner into their offering, adapting the format to the characteristics of their respective outlets and the habits of their consumers.

To.Market, an urban convenience store aimed at a city-based and dynamic audience, offers the Coffee Corner as a solution for a practical, quality coffee break, in line with the pace of urban life. For CraiGo!, the convenience Coffee Corner fits naturally into the store model, enriching the offering dedicated to immediate consumption and providing a new opportunity for a break and refreshment during the day.

Erbert, a business attentive to the quality of its food offering, has chosen to further enhance the coffee experience through Nescafé Brasile, a single-origin 100% Arabica coffee certified Fairtrade. A choice that confirms its focus on the quality of raw materials and on creating a complete offering, capable of responding to consumers' growing interest in quality choices, even during more practical and dynamic consumption occasions.

The comment

"Coffee represents a strategic lever for the evolution of convenience stores. With Nescafé Coffee Corner, we help retailers transform the coffee break into a business opportunity: attracting traffic, increasing basket value and offering consumers a premium and accessible experience, even in the most dynamic and urban settings", comments Paolo Pisano, marketing manager Nescafé & Starbucks and trade asset manager at Nestlé.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.