Fruit Attraction 2026: an economic impact of 419 million euros in Madrid

Fruit Attraction 2026 generated an economic impact of 419 million euros in Madrid, with an increase of 3% compared with 2025, also helping to safeguard 3.106 jobs in the region—figures that strengthen the event’s role as a driver of the area’s economic and social development.

The trade fair figures

The 18 edition of the trade fair, organised by Ifema Madrid and Fepex from 6 to 8 October, attracted more than 121.000 professionals from over 150 countries, reaching a new record and confirming its ability to attract an international audience. On the second day, Fruit Attraction also recorded the highest number of visitors ever reached by a trade fair organised at Ifema Madrid, with more than 55.200 attendees.

According to estimates for the 2026 edition, Fruit Attraction brought together 2.500 exhibiting companies from 78 countries, spread across an exhibition area of 162.000 sq m. These figures have a direct impact on the region’s economy and consolidate Madrid’s position as an international hub for the fruit and vegetable sector.

Of the 2.500 companies present, 51% of exhibitors were Spanish. The participation of all the autonomous regions that produce fruit and vegetables testifies to Spain’s strength in the global fruit and vegetable market and confirms Fruit Attraction as a leading platform for showcasing the country’s production and export capacity on international markets.

Fruit and vegetable production in Spain

The fruit and vegetable sector is the main sector of Spanish agriculture, with a value of more than 21,9 billion euros in 2025, representing 60% of final plant production and 32% of final agricultural production, according to data updated in March 2026 by the Spanish Ministry of Agriculture, Fisheries and Food.

With an annual production of approximately 24,64 million tonnes, of which almost 60% is destined for export, Spain confirms its position as a European leader in the production and export of fruit and vegetables. In this context, Fruit Attraction strengthens its role as a strategic meeting point between supply and demand and as a lever for further increasing the sector’s international competitiveness.